Sitecore Experience Marketing :: Taxonomy

A successful digital marketing strategy is a iterative effort. It cannot be achieved in the very first launch of your website. Approach used for marketing strategy is  known as “Crawl > Walk > Run > Fly”. Below are the key marketing feature offered by Sitecore –

  • Content & Asset Management.
  • Analytics.
  • A/B Testing.
  • Multivariate Testing.
  • Personalization.
  • Predict Personalization.
  • Engagement Automation.
  • Federated Experience Manager.
  • Email Experience Manager.
  • Print Experience Manager.

Sitecore Experience Marketing helps to control day to day activity directly by business. Business don;t have to depend on IT for changes like –

  • Update Content.
  • Refine Marketing Taxonomy.
  • Change Page Layout.
  • Create Test on an element or on a complete Page.
  • Build forms are Campaigns.

You require a solid strategy if want to set marketing in any Platform, without which not only Customer Experience gets effected, but also delivers false reports.

The very first step for marketing is to create Taxonomy. To access all the Taxonomy of your instance, Open Marketing Control Panel and navigate to Taxonomy node. Taxonomy is many used for –

  • Creating reports.
  • Personalize the Content.
  • Segment Audience.

A taxonomy is a hierarchical structure that you can use to identify and organize information. In Sitecore is used to classify marketing activities. There are a lot of division of Taxonomies available, while in general we mainly focused on below type –

  1. Channels
  2. Campaign groups
  3. Assets
  4. Venue

Tagging content with taxonomy tags lets you track how contacts interact with your content. After you have tagged content, you can then use Experience Analytics to measure traffic, engagement value, and value per visit on your campaign groups and individual campaign activities. You can also view reports about how traffic and engagement levels vary across your marketing channels.

A wide variety of Taxonomies are already available but you can also create your own custom  Marketing Taxonomies.



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